Grupo Gimeno, together with Innova&acción, is promoting the first promotion of the Innovation through Design Program (PID)

• This first edition has crystallized the desire of the large Valencian design sector: that its discipline be consolidated as a key tool in the business strategy of companies.
• One of the eight designers from the PID, an initiative of “Valencia World Design Capital 2022”, joined the company's R&D, Continuous Improvement and Communication departments to tackle the challenge from within.

The first edition of the “Innovation through Design ProgramThe “Project for Development (PID) of “Valencia World Design Capital 2022”, directed and organized by Innova&acción, has successfully come to an end, thanks to the support of companies such as Gimeno Group, which became one of the eight companies promoting the Program to contribute to highlighting the role of Design professionals in innovation processes.

Within this framework, the designers participating in the PID - who have acquired key knowledge and skills in areas such as team leadership, process management, project management, creativity, and digital transformation - presented the projects developed during this time at an event in Veles e Vents.

For her part, Cayetana Esteve, a professional who joined the R&D&I Continuous Improvement and Communication team of Grupo Gimeno, shared with the attendees her work in relation to the challenge set by the company: to create a new concept and brand image that would bring together all the innovative potential of the Group, after collecting, organizing and working on all the projects and initiatives related to Innovation that the different companies that make up Grupo Gimeno are working on.

In this regard, Guillermo Berlanga, the company's Director of R&D and Continuous Improvement, highlighted Esteve's work: “We approach innovation from different angles, but we needed to develop a coherent and consistent message that would allow us to connect with our various stakeholders and the ecosystem.” He continued, “Cayetana has managed to develop a very robust project aligned with our expectations: to give our commitment to innovation its own identity.” He concluded, “Her external perspective, experience in numerous fields, and creativity, combined with the expertise of the professionals at Innova&acción and València Capital of Design 2022, have greatly contributed to developing a project with significant implementation potential.”

Later, within the framework of the “Valencia World Design Capital 2022” program, the initiatives undertaken and their results will be announced with the aim of increasing the awareness of the strategic role of design in the recognized innovative potential of the participating companies and that the eight talents who have brought the first edition of the PID to life serve as inspiration for future design professionals who want to become specialists in innovation.

Video summary of the first edition of the Innovation through Design Program (PID).