Grupo Gimeno defends employer branding as a key element in retaining human capital

More and more companies are gradually restructuring their organizations and corporate culture by placing people at the heart of management, especially now that the pandemic has shifted priorities. The importance of strengthening employer branding was discussed at a breakfast organized by [organization name missing]. Valencia Square and the Emotiva-Liderea Group in which he has participated Gimeno Group.

In this context, Ignacio Ruiz, Head of HR Development for the group, highlighted Grupo Gimeno's employer branding strategy, with particular emphasis on Gimeno Talento. This innovative digital tool for internal development management is designed to "provide the team with the necessary tools to help them grow, manage their performance, and develop their potential." As Ruiz explained, "This tool is conceived as a solution that covers the entire professional lifecycle of individuals within Grupo Gimeno, offering them the opportunity to proactively and actively participate in designing their own internal development."

This tool has proven especially useful “after the pandemic, when attracting new professional profiles is more expensive, making it crucial to connect with people without bias,” Ruiz pointed out, while also emphasizing the importance of communication and human resources departments working together to “generate a group employer image.”

In conclusion, the participants wanted to emphasize the importance of empowering leaders, who are brand ambassadors and the first ones who need to internalize the company culture.

This event also included the participation of Pruden Martín, CEO and general business director of Grupo Emotiva-Liderea; Elena Verdú, corporate director of culture at Familia Martínez; Pedro García, director of people and talent at Velarte; Pilar Ortiz, director of people and talent at Nunsys; Mª José Asunción, in charge of talent management at Vickyfoods; Esther Sanjoaquin, head of employer branding and compensation at Grupo Sanitario Ribera; Ernesto del Valle Blanco, head of people at LÃBERIT; María López, head of talent & leadership at Panamar Bakery Group; Justo Aznar, group talent manager at Dacsa Group; Lucía Navarro, head of talent attraction and development at Norauto; Víctor Romero López, head of people and values ​​at Outman Group; and Cristian Soriano Vives, in charge of talent management and organizational development at Outman Group.