Hoteles Intur reaffirms its commitment to innovation with its membership in the Hotel Technology Institute

Intur Hotels This marks another step in its commitment to technology and digitalization as a new partner in the accommodation sector of the Hotel Technology Institute (ITH). This agreement reaffirms its dedication to innovation and aims to support its growth plans.

Digital transformation, process automation, and sustainability have become the cornerstones of the business strategy of a company that, with more than 50 years of experience in hotel management, is currently immersed in a promising process of national expansion.

The objective of the chain INTURThe company, which currently has nine hotels, both urban and holiday hotels located in the main capitals and on the Levante coast and an urban holiday apartment building, aims to continue offering the highest excellence and explore new possibilities that allow it to respond to the challenges posed by the sector.

Therefore, its growth and operational strategies are based on a focus on continuous improvement, investing in technological innovation as a continuous and essential process to successfully achieve constant improvement in the services it offers and the optimization of processes.

“We now have the opportunity to digitize the sector, which makes everything faster and more agile, while maintaining the human factor so important in tourism to meet customer expectations and achieve their satisfaction. Therefore, partnering with ITH in this process puts us at the forefront of innovation in the sector,” says Iker Llano, CEO of Hoteles Intur.

For Álvaro Carrillo de Albornoz, CEO of ITH, “the agreement signed with Hoteles Intur is a significant event, as it confirms that the group is constantly striving to build better customer experiences, driven by innovation, creating unique experiences in its establishments in harmony with the environment and sharing its knowledge with the sector through its relationship with ITH.”

Hotel Technological Institute

ITH is the hotel sector's response to the challenges that technological advances pose for businesses in the tourism industry. With sixteen years of history, this innovation center, affiliated with the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT), has the mission of promoting the use of new technologies and management systems that contribute to improving the competitiveness, profitability, quality, efficiency, and sustainability of companies linked to the hotel and tourism industry.