The Intur Tourism Classroom brings UJI students closer to the keys of a rebranding process

The Intur Tourism Classroom at Universitat Jaume I (UJI), a joint initiative between the university and Grupo Intur, has organized an inspiring talk by Jorge Moreno, Marketing Director of Grupo Intur, who explained the detailed rebranding process to nearly 50 students of Marketing and Tourism degrees. Intelier.

During the session, Moreno explained in detail the different stages of rebranding, covering everything from creating the new visual language and brand purpose to designing the customer journey and the complex implementation process. Attendees had the opportunity to learn firsthand how a brand transformation is carried out to align its strategy with corporate values ​​and customer expectations.

The Intur Tourism Classroom's mission is to promote a more sustainable tourism industry and contribute to positioning the region as a successful destination. To this end, it promotes activities such as this talk, aimed at offering solutions to the sector's major challenges.